2014 German machinery manufacturing industry is facing a strong challenge.

2014 German machinery manufacturing industry is facing a strong challenge.

German Machinery and Equipment Manufacturing Association (VDMA), a survey conducted by McKinsey points out, the German machinery manufacturing industry in the future development of the core strategy is international, consolidate the "Made in Germany" brand, expansion and service outlets, more in accordance with the customer wishes and needs to complete the standardization of the production process.

Germany every 10 machinery and equipment manufacturing companies have six production of high-end mechanical products. Moderately priced mechanical products will increasingly be produced in the sales area. Despite the high cost of labor costs and taxes, complicated legal rules and regulations, but most German companies still think we should keep production in Germany, insisted that the German production because of "Made in Germany" is synonymous with quality assurance. Only one fifth of the business plan will be completely transferred to the production line overseas. Three-quarters of respondents believe that the future development strategy is tailored to customer systems and integration solutions. 60% of companies considered significant by actively communicate with customers to improve customer service. About 45% of companies worried that the new entrants to the business may be intensified market competition.

Machinery manufacturing for the German labor market has created a lot of jobs. But in 2014, the German machinery manufacturing industry is facing a strong challenge, especially competition from the Far East, China and South Korea have expanded market share through low-cost production. 2013, the German machinery manufacturing industry employment of about 100 million, with sales of 206 billion euros. Although the German machinery manufacturing decreased exports to China in 2013, but exports to European countries and the United States offset by increased exports to China, exports still reached 149 billion euros. Although such as Brazil, Russia, India and other emerging market countries in 2013 the number of imported machinery from Germany than in previous years has decreased, but 70% of companies believe that overseas markets outside Europe is Germany's machinery manufacturing industry's future sales. Russia is the second after China, the United States and France, Germany machinery and vacuum equipment manufacturer the most important export country, but because of the Crimean crisis, the current situation of the Russian market has deteriorated.